Lead capture
Free lead capture on any phone.
Every booth at your show captures leads, on the phones your exhibitors already carry. No rental, no day rate, no per-device fee. Nothing to hand out on day one or collect back on the last afternoon.
The thesis
From the scan to the follow-up call, in five steps.
Creating a lead record is the easy part. These five steps are what turn it into a sales conversation.
-
1
At the booth
A scan takes under two seconds and does not interrupt the conversation.
-
2
On the spot
The rep adds qualification notes and a rating at the booth, while they still remember the conversation.
-
3
Before they leave the floor
The rep sees today’s leads ranked by their own qualification, so they know who to call first.
-
4
Into the CRM
The lead lands on the right owner, joined to the right account, in the right campaign, and visible to attribution.
-
5
After the show
You can show each exhibitor the pipeline their booth produced, which is what they need to justify next year.
Any show, not only ours
Your exhibitors scan any badge, at any show.
The app reads the badge in front of the rep, whoever printed it. Your exhibitors use it at every show they work, and their leads from all of them land in one place. By the time they reach your floor they already know how to use it.
Badge scan
The common case. At your show it resolves to the verified registration record you already hold.
QR
On a phone screen or printed by another platform. Increasingly the only code on a badge.
Business card
Scan a business card when somebody walks up without a badge. Happens at every show.
Manual entry
Type it in. Covers a damaged badge, a flat battery, or a badge left at the hotel.
All four produce the same lead.
Same routing, same enrichment, same export, whichever method the rep used. Each field records how it was captured, so nothing downstream mistakes an inference for a fact.
The quality floor
Every lead your exhibitors export is one they can call.
A partial read is never delivered as a complete lead. When a badge from another show reads poorly, the app switches the rep to QR, business card or manual entry in the same interaction.
That takes about four seconds, at the booth, while the person is still standing there. The lead is captured either way, and it is captured completely.
Every field records the method that produced it, so your exhibitors can trust the export.
Four routes to a complete record
The rep never runs out of options.
Badge, QR, business card, manual entry. The app offers the next one automatically, so a rep is never stuck with a lead they cannot save.
Enrichment
Enriched fields are labelled as enriched and never overwrite what the attendee gave you. Your exhibitors get both values, told apart, and can load the export straight into a campaign.
Where it stops being a scanner
The lead arrives in their CRM ready to work.
Most lead apps create an orphan record somebody has to re-key. We write five things at once.
Mapped to more than one object
Lead, Contact, Account, and an Opportunity where one exists.
Checked against existing records first
A known contact is updated rather than duplicated, so the history stays in one place.
Joined to the campaign automatically
Your show becomes a campaign in their CRM, so it appears in every campaign report their marketing team runs.
Visibly connected to attribution
Revenue traced back to your show shows up in their attribution reporting, where their finance team can see it.
Routed to the rep who already owns that account
We read ownership out of their CRM before writing into it, so the lead lands with the person who already holds the relationship — and the follow-up call opens with history instead of an introduction.
HubSpot, Salesforce and the larger CRMs. Salesforce’s object model is not HubSpot’s, so every adapter is written to the same five outcomes rather than to a lowest common denominator — and each exhibitor knows exactly what their CRM will receive before the show.
How it is sold
Set your own price for lead-capture seats.
Seats are a product in your own catalogue, sold through your exhibitor portal on your own processor, at whatever price you set. Including nothing.
A seat covers a named rep
Checked when the rep is assigned, never at the moment of a scan. No licence error ever appears at a booth.
Bought in the same cart as the booth
Same checkout, same portal. Staff badges and lead-capture seats are assigned in one place.
Top up mid-show, self-serve
An exhibitor who runs out on day one buys more from their phone. You collect the revenue without a phone call.
Bundled into a sponsorship tier
Gold includes four seats. The standard upsell, and it works because the seats and the tier live in one catalogue.
Comps, tracked
Grant free seats to anchor exhibitors and make-goods. The screen shows what each comp costs you as you grant it.
You see the adoption
See who has bought seats, who has not, and what your margin is on each one.
How many booths, and what do your exhibitors say about lead retrieval today?
That question gets a very direct answer, and it is usually the fastest route to a rebooking number you can defend.
hello@fieravents.com